Jack Wills, Hollister, Abercrombie & Fitch, Lacoste, Ralph Lauren Consumer Culture…

Right, just a quick rant right now.

This is something that my friends are all too sick of hearing from me, but I genuinely mean it – the culture that surrounds these people, brands etc (I often call them Polo Shirt Wankers, Boat Cunts and Rich Kid Posers) is so fucking horrible. It’s a culture which says “I’m upper class, I’m rich, you’re not wearing these horribly over-priced brands and looking identical to me, so I am therefore better than you.”

I think people who need to spend sometimes over £50 on a polo shirt that just makes you look like a ponce (or a jacket that says “Badminton Horse Trials” on it – and costs over £100.) are just insecure and very weak-minded. They are following a trend of today, and trying to make people think they are better than they really are, when in fact it just makes them seem like pompous wankers. In reference to the jacket I saw, 99% of people who wear it don’t even ride horses, they wear it as part of this pathetic horse/rowing/polo culture which traditionally (and still, to the people who have their heads firmly OUTSIDE of their assholes) has been seen has one for arrogant, poncey and superficial rich kids.

Don’t get me wrong, I like to dress well myself. But the clothing trend that they are part of excludes the poor and is designed to make them feel like they are part of this very clean-cut “better-than-you” culture. For me, a timelessly smart shirt for £15-20 from somewhere like Burtons/Next/New Look, a pinstripe suit-jacket from Primark for under £30, and some smart faded-black Burton’s jeans bought in a buy one-get one half-price offer is both trendless/timeless and also multipurpose – I can wear this combination with several different shirts to parties or nights out, I can even wear it to work, I don’t look like a prick, and it’s accessible to a much larger group of people.

Even casually, brands like Joe Browns, Bench. and such are very cool, down to earth and don’t cost a ridiculous amount of money. I went to a SuperDry shop in the UK and found that a pair of very standard, plain shorts cost over £50 – ridiculous. Just for a little logo.

Maybe I’m just ranting, but I lose a lot of respect for someone if they wear a new polo shirt every time I see them, each costing around £50 – it screams attention-whore and in insecure, weak-minded trend-follower. Of which I am miles away from.

~ by kolddoom on August 12, 2011.